何か商品を買ったり、お店を調べたりするときに、インスタグラムをメインに情報収集を行っている人が多いのではないでしょうか。
今やインスタグラムは集客に欠かせないツール。
インスタを上手に運用することで、エステサロンの顧客の獲得に繋がりやすくなります。
今回はエステサロンの集客で、インスタグラムを活用するためのポイントを紹介します。
「インスタを始めてみたけど、フォロワーが増えない」「効果的な運用方法が知りたい」と考えている人はぜひ参考にしてみてくださいね！
あのエステサロンのインスタはなぜ人気？フォロワーを増やす集客術とは？
エステサロンのフォロワーを増やすためのポイントを紹介します。
ポイント①：ターゲットを明確にし、役立つ情報を発信する
まず大切な事は、集客したいターゲット像を明確にすること。
ターゲットが男性なのか、女性なのかによっても、知りたい情報は異なりますし、年齢層によっても刺さる内容は変わってくるでしょう。
エステサロンに来てもらいたい顧客層を分析し、ターゲットが知りたがっている情報を発信していくのがポイントです。
例えば、フェイスエステをメインにしたサロンであれば、「頬をシャープにするマッサージ」や、「小顔に見せるメイク術」など、ターゲットの悩みを解決するような内容を盛り込むのもよいでしょう。
サロンで施術した方のビフォーアフター等の写真を掲載するのも効果的です。
このとき、1枚目の画像はパッと見たときに内容が一目でわかるようにするのがポイント。
日ごろからインスタグラムをチェックし、どんな投稿が目にとまるのか研究してみましょう。
ポイント②：ハッシュタグを適切に使う
インスタグラムのユーザーは情報を探すときに、ハッシュタグで知りたい情報を検索します。
そのため、投稿を多くの人に見てもらうためには、ハッシュタグを適切に使う事が重要。
ターゲットが興味を持ちそうなワードや、自身のエステサロンを表すようなワードをハッシュタグとして使うのがポイントです。
例えば瘦身をメインにしたエステサロンであれば、「#ダイエット」や「#痩身エステ」などがハッシュタグとして考えられます。
競合のアカウントが、どのようなハッシュタグを使っているのかチェックしてみるとイメージしやすいですよ。
ポイント③：ビジネスアカウントに切り替える
インスタグラムでは、無料でビジネスアカウントへの切り替えが可能です。
ビジネスアカウントにすると、インサイト（分析）機能を使えるようになり、投稿に対する反応やユーザー属性等を確認できるようになります。
その他にもお問い合わせ先の表示や、予約ボタンの設置など、サービス業の集客に役立つ機能が使えます。
店舗のアカウントとして使用するのであれば、ビジネスアカウントに切り替えて使うのがおすすめです。
エステサロンのインスタの成功事例とは？リール活用やプロフィールも重要！
ユーザーが投稿を見てサロンに興味を持ってくれたとしても、プロフィールに必要な情報が書かれていなければ、フォローや来店に繋がる可能性は低くなります。
それだけプロフィールの内容は重要なポイント。
最低でも入れたい情報は以下の通りです。
- サロンの名前
- サロンの特徴やコンセプト
- サロンの場所
- 営業時間
- 予約方法
また、最近ではリールを効果的に使うアカウントも増えてきました。
リールは最長90秒の動画を投稿できる機能です。
ストーリーズがフォロワーのみに配信されるのに対し、リールはフォロワー以外にも表示されるため、拡散性が高いといったメリットがあります。
効果的にリールを配信することで、多くのユーザーに投稿を届けることが可能となります。
エステサロンのインスタで参考にしたいアカウント2選
ここからは、エステサロンのインスタを運用するうえで参考にしたいアカウントを紹介していきます。
成功事例①：じぶんdeエステ
プロフィールにエステの概要が簡潔に記載されており、どんな施術をするサロンなのかがパッと見てわかるようになっています。
投稿にはビフォーアフターの写真を効果的に使い、サロンに行くことでどんな効果が得られるのかも伝わりやすいですね。
成功事例②：ミュゼプラチナム
こちらは脱毛サロンミュゼプラチナムのアカウントです。
プロフィールで、ハッシュタグによる拡散やキャンペーンページへの誘導などを効果的に行っています。投稿のデザインやアカウントの世界観が統一されている点も参考になるポイントです。
エステサロンのインスタは、ターゲットに届くアカウントづくりが大切
インスタでエステサロンの集客を行うためのポイントについて紹介しました。
集客につながるインスタグラムを運用するためには、自身のエステサロンのターゲットに刺さるアカウントを作ることが大切です。
今回紹介した内容を参考に、効果的にアカウントを育てていってくださいね！
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These are manufactured versions of the hormones produced by the adrenal glands . They help to control many functions together with the immune system, lowering inflammation and blood pressure. Epidural injections can also occasionally offer you a really painful headache that’s solely relieved by mendacity down. This ought to get higher on its own, however tell your specialist should you get it.
Discuss to your physician or nurse about any of those unwanted aspect effects. Feeling hungrier can make it troublesome to keep your weight down. Your appetite will go back to regular if you cease steroids – but some people need to diet to lose the additional weight. If you could have diabetes already, you might need to check your blood sugar levels extra often than usual. This might help deal with autoimmune situations, corresponding to a number of sclerosis (MS), which are brought on by the immune system mistakenly attacking the body.
Nonetheless, this follow requires very good injection technique to avoid problems, similar to blood vessel breakage, muscle or nerve harm, and even paralysis (Evans, 1997). In Contrast To most psychoactive medicine, anabolic androgenic steroids are usually bought as a liquid, ready for injection. This represents a higher threat for bacterial contamination (Hope et al., 2014), particularly as many anabolic androgenic steroids are produced with out the required regard to quality and security. The complexity of different usage patterns makes it extremely difficult to evaluate the negative effects of anabolic androgenic steroid use.
While I understand that stock issues can come up, this policy, combined with their failure to ship an entire product (the Genotropin pen), feels incredibly misleading and unhelpful.Beware when ordering from England Pharmacy. What they advertise and what you truly obtain can be two very various things. Frequently taking Anabolic steroids (https://gitlab.sict.edu.mn/cathrynmacredi/9231research-chemicals-for-muscle-growth/-/issues/1) can lead to bodily and psychological modifications in each women and men, as properly as doubtlessly dangerous medical circumstances. The use of anabolic agents can also be prone to be extra damaging to an adolescent, who remains to be rising, than a mature adult. [newline]It is feasible that the youthful an individual starts to use steroids, the longer they are prone to take them. Public perception of steroids is often influenced by media portrayals and anecdotal experiences.
Steroids are usually utilised at steadily growing doses, in the perception that ultimately a lot larger doses will be tolerated. “Pyramiding” regimes are a steady sequence of increasing and decreasing doses; 27% of U.K. Users employ “blast and cruise” regimes (Mcveigh et al., 2015; Sagoe et al., 2011); continuous “blasts” of high‐dose anabolic androgenic steroid use interspaced with decrease dose “cruise” periods. “Cruising” can still employ doses several times in excess of pure production (Bates & McVeigh, 2016). To deal with the significant unwanted side effects exceptionally excessive anabolic androgenic steroid doses are prone to produce, most consumer regimes incorporate restoration durations (Ip et al., 2014; Jespersen, 2012). Such regimes “cycle” via periods of administration and abstinence. The basic pointers counsel utilization for six to eight weeks (never greater than 12) with an equal or longer off interval (Llewellyn, 2011).
But for the faux steroids, the sealing is completed hurriedly, and in most instances, it is carried out utilizing the traditional hands. Take a keen look at the seal of the steroids and if it seems suspicious in any way, then don’t purchase it. We additionally treat our neighborhood members to particular presents, promotions, and adverts from us and our partners. If you don’t like our community, you probably can try any time you want. The native anaesthetic is used to block ache from the injected area. The corticosteroid is used to reduce back swelling and inflammation within the injected space.
The first step to examine if the steroids you would possibly be nearly to purchase are pretend or actual is to have a look at the expiration dates. For the fakes, the expiration dates shall be printed on the original printing on the package. But for real steroids, this can by no means be the case, as the expiration date will be added later to the original printing on the packaging using a stamp.
In 2010, the UK Advisory Council on the Misuse of Drugs (2010) highlighted necessary gaps in obtainable knowledge surrounding increasing anabolic androgenic steroid use. The many obstacles to investigating the risks of anabolic androgenic steroid use were well summarised, and these restraints have not eased with time. The examine of anabolic androgenic steroids in adult males stays limited because of experimental and ethical restrictions. The info that’s obtainable usually comes from surveys or experiments by which anabolic androgenic steroid use is self‐reported or from hospital/post‐mortem case studies. The fitness and bodybuilding communities often grapple with the steroid debate. On one hand, there’s a transparent need for enhanced bodily performance.
Schooling plays an important role in shaping attitudes towards anabolic steroids. Recognizing the potential dangers and legal implications can help people make informed selections about their well being and health choices. Testosterone is a hormone that falls under the class of anabolic steroids. As such, it is also classified as a Class C substance under the Misuse of Drugs Act 1971. This means that possessing testosterone for personal use is authorized in the UK, but promoting, distributing, and producing testosterone and not utilizing a proper license is illegal. Importing testosterone for private use is allowed, whereas importing for distribution functions is against the regulation.
Often, the bodily features don’t manifest, or there are unexpected side effects, however this doesn’t discourage use of anabolic androgenic steroids (Jespersen, 2012). Anabolic androgenic steroids (AASs) are prescribed for medical situations associated to low testosterone. Abuse of AASs has surged as they turn out to be recognised as potent picture enhancement medication. The major objective of most abusers is to acquire a more enticing outward appearance. There are an enormous range of AAS substances illegally out there, the nature of their true composition is tough to judge. Users follow dosing patterns which incorporate a variety of completely different AASs, along with different pharmaceutical substances believed to enrich the specified physical results or manage negative effects. Animal work and medical case stories counsel potential to trigger serious hepatotoxicity, plus potential neurotoxicity, nephrotoxicity and injury to the cardiovascular and reproductive systems.
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