自宅やマンションの一室でエステサロンを開業する場合、置き場所や許可の問題から看板や表札を出さずに営業されている方もいるのではないでしょうか。
しかし商売を行う上で、看板・表札は重要な集客ツール。
自宅でエステを開業する場合でも、可能であれば設置したほうが集客効果のアップが期待できます。
自宅サロンの場合、あまりに大きすぎたり、目立ちすぎるものは設置が難しい場合もありますが、表札代わりに使えるものであれば、住宅街やマンションでも浮いてしまう心配がありません。
この記事では、自宅サロンに看板や表札を設置するメリットやおすすめの看板について紹介していきます。
表札は必要？エステサロンに設置する2つのメリット
自宅サロンに看板や表札を設置するメリットは以下の通りです。
- 周辺住民の方にエステサロンの存在を知ってもらうことができる
- 看板や表札を出すことで、「入りにくさ」を無くすことができる
エステサロンにお客様を集めるためには、その存在を周囲に知ってもらう必要があります。
看板を出さずにSNSやネットなどで集客を行っているケースもありますが、お店の前にエステの表札を出しておくだけでも存在をアピールできるため、集客効果が期待できますよ。
また、自宅サロンには「外からお店の様子が見えないため入りにくい」といったデメリットも。
しかし、お店の前に表札や看板を設置することで、敷居の高さを和らげる効果もあります。
エステサロンにおすすめの表札・看板3選
ここからは、自宅サロン向けのおすすめの看板を紹介していきます。
おすすめ①：自宅サロンの表札におすすめ！アクリルプレート看板
アクリルプレート看板は、表札にもよく使用されているタイプの看板です。
シンプルで透明感のあるデザインなので、周囲の景観を崩さずにおしゃれにお店の存在をアピールすることができますよ。
おすすめ②：壁や柵に取り付けられるフェンス看板
フェンス看板は、その名の通り、柵にくくるだけで設置できるタイプの看板です。
アルミ複合版という、軽量で雨や錆に強い素材で作られています。
大きさによっては、両面テープや接着剤で壁に貼り付け可能なものもありますよ！
おすすめ③：落ち着いたレトロさが魅力！アイアンサイン
アイアンサインは突き出し看板とも呼ばれ、路面店などでもよく使用される看板です。
派手さはないものの、落ち着いたレトロな雰囲気がエステサロンの外観をおしゃれに演出してくれますよ。
設置には穴を開けてのビス留めが必要となるため、自宅サロンで穴をあけられる場所がある場合におすすめの看板です。
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