エステサロンにおいて、化粧品選びは集客にも影響する大事なポイントです。
しかし、エステ用の化粧品は種類や価格帯も様々なため、どのようなアイテムを選んでよいか迷う方も多いのではないでしょうか。
この記事では、エステサロンの化粧品選びのポイントについて紹介していきます。
また、エステ用化粧品の仕入れ先やエステ化粧品の有名メーカーについても解説していくので、自身のエステサロンに化粧品を導入する予定の方は、ぜひ参考にしてみてくださいね。
【価格・成分】エステに導入する化粧品選びのポイント
まずは、エステサロンに導入する化粧品を選ぶときのポイントについて紹介していきます。
エステ専用ブランドなら効果もアップ
エステサロンに導入する化粧品は、エステ専用のブランドを選びましょう。
エステ専用の化粧品は市販されている化粧品と成分が異なるため、効果に大きな差があります。
お客様にエステサロンに来た特別感を感じて貰うためにも、エステ専売のアイテムで揃えるようにしてくださいね。
知名度の高いブランドなら集客効果もあり
エステ専用のブランドの中でも、知名度の高いアイテムを使うことで、集客効果アップが期待できます。
お客様の中には、取り扱う化粧品のブランドでエステサロンを選ぶ方もいらっしゃるからです。
雑誌やテレビなどで紹介された話題性の高いアイテムを導入するのも効果的ですよ。
配合成分は要チェック
エステサロンで使用する化粧品は、安全であることが大前提です。
「肌にとって刺激となるような成分が入っていないか」はチェックすべきポイント。
敏感肌でも使用できる肌に優しいものを選ぶのがおすすめです。
競合が使用していないアイテムを選ぶ
エステサロンの経営において、差別化は重要です。
近隣のサロンが使用していないアイテムを選ぶのも、化粧品選びの大切なポイント。
事前に近隣サロンがどのような化粧品を使用しているか、チェックしておくのが望ましいでしょう。
サンプルで質感や使い心地をチェック
可能であれば、見本を実際に使ってみて、質感や使い心地をチェックしてから化粧品を導入しましょう。
サンプル品をお客様に使用していただいて、評価してもらう方法もおすすめです。
【クリスティーナ・マリコール】エステ専門の化粧品メーカーの有名どころを調査！
エステに導入する化粧品を選ぶにあたって、エステ専門の化粧品メーカーの有名どころはチェックしたいポイントですよね。
どのようなブランドがあるのか調査しました。
有名ブランド①：マリコール
マリコールはフランスでシェアナンバー1を誇るエステティックブランドです。
世界55か国・約6000点以上のエステサロンで使用されており、世界各国の美容専門家にも認められています。
医薬品の製造が可能な研究所・製造工場で、厳しい製造基準のもと作られているんですよ。
皮膚生理学に基づいて開発された化粧品は、肌本来の美しさを最大限に引き出してくれます。
有名ブランド②：クリスティーナ
クリスティーナは、1982年にイスラエルで誕生したスキンケアブランドです。
世界水準の科学者チームとともに開発された化粧品は、古くから伝えられてきた美顔法と最先端の薬用成分を組み合わせ、様々な肌悩みを解決に導きます。
田中みな実さんをはじめ、多くの芸能人やモデルにも愛用者が多いブランドです。
有名ブランド③：2B Bio Beauty
2B Bio Beautyは、ベルギー生まれのナチュラルピーリングのトップブランドです。
酸性成分を一切使用せず、100％自然の成分のみを使用したピーリングは、細胞を活性化させ、肌本来の健康な状態へ導いてくれます。
「まるで肌のデトックス」「肌にハリがよみがえった」と話題の化粧品です。
【ネット通販・メーカー直販】エステ化粧品はどう仕入れるべき？
エステ用化粧品を仕入れる方法は、大きく分けて3つあります。
メーカーから直接仕入れる
1つ目は、メーカーから直接化粧品を仕入れるといった方法。
「商品についての詳しい説明を受けられる」「交渉次第で安く仕入れられることもある」といったメリットがあります。
ただし、複数のメーカーの化粧品を取り扱う場合は、それぞれ交渉する必要があるため手間や時間がかかる点がデメリットです。
美容ディーラー（卸業者）を通じて仕入れる
2つめはエステ用商材を取り扱う美容ディーラー（卸業者）から仕入れる方法です。
さまざまな商材を取り扱っているため、複数のメーカーの商材を一度に仕入れることが可能。
また、トレンドのアイテムや人気のアイテムなどの情報を仕入れることもできるため、扱う化粧品がきまっていないときにもおすすめです。
ただし、メーカーの直販に比べて割高になるといったデメリットがあります。
ネットショップで仕入れる
3つ目の方法は、インターネット通販を利用する方法です。
対面での交渉を必要とせず、多くの商品の中から自分のタイミングで注文できる点がメリット。
ただし営業マンを通さないため、商品の情報やトレンドを自分で調べる必要があります。
エステ化粧品の人気ランキングを紹介！
最後に国内最大級のプロ専用美容商材を取り扱うビューティーガレージのランキングを参考に、エステ化粧品の人気アイテムを紹介していきます。
アイセルコスメ 碧-MIDORI- ハーブピーリングセット
スギナ葉、茯苓、半夏生、ドクダミ、硫黄、シルク、ザクロ幹細胞エキス、フラーレンを配合したハーブピーリングセット。
マイルドで優しい処方のため、施術中の痛みがありません。
敏感肌や肌の弱い人にも安心してピーリングを行えます。
HITO.（ヒト）SCミスト
ヒト幹細胞エキスとEGF配合の超微粒子マルチケアミスト。
優しく肌を包み込むような心地よい使い心地が魅力です。
オンディーヌ ケアナキレイ
2万倍濃縮海洋構造水を使用した毛穴クレンジング液です。
毛穴の皮脂や汚れを浮かせてくれるので、Ｔゾーンや小鼻などの頑固な黒ずみもすっきりきれいにしてくれます。
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